Social Media
Project Spotlight

Social Media Campaign: BenAI
THE NEED
BenAI required a series of social media posts to drive traffic to their new website and LinkedIn page. The posts needed to communicate the company’s value, highlight product capabilities, and strengthen brand visibility for potential investors and partners.
DELIVERABLES
A set of social media posts was created for use across LinkedIn and other channels. The posts included branded graphics, concise messaging, and clear calls to action directing viewers to the BenAI website and LinkedIn page. Visuals were designed to reflect updated branding and maintain a cohesive look across the campaign.
PROCESS
Messaging was developed through conversations with key stakeholders to ensure alignment with BenAI’s brand voice, product positioning, and investor‑focused narrative. Content themes were identified to support consistent storytelling across platforms.
RESULTS
The posts successfully increased traffic to both the website and LinkedIn page by 50 percent. Stakeholders reported improved engagement and stronger visibility during investor outreach efforts.
