PROJECT SPOTLIGHT
VILT: Tesla
Preparing commercial sales teams to confidently support the EV transition.
Carolyn designed a virtual instructor-led training (VILT) program for Tesla to help commercial sales teams build product knowledge, address customer concerns, and communicate the value of EV charging solutions with confidence.
01 — THE NEED
Supporting confident conversations about EV
Tesla's commercial sales teams were encountering growing customer anxiety around EV charging. Questions about charging speed, availability, and reliability were creating hesitation during the sales process.
Live presenters needed a structured, engaging VILT training package that equipped them with clear explanations, confident messaging, and interactive strategies to address these concerns in real time.
02 — PROCESS
From subject-matter expertise to engaging virtual training
To ensure the training was both accurate and impactful, Carolyn developed the program through a collaborative, learner-focused process.
01 — Subject-matter collaboration
Worked with Tesla subject-matter experts to translate technical charging information into clear, customer-friendly language.
02 — Multimedia-rich slide design
Designed engaging slides using visuals, imagery, and infographics to support different learning styles and reinforce key concepts.
03 — Structured facilitator guidance
Created detailed presenter notes to help facilitators deliver consistent explanations and communicate confidently.
04 — Interactive learning activities
Integrated polls, discussion prompts, and breakout group activities to encourage participation, surface misconceptions, and build confidence in addressing charging-related objections.
03 — DELIVERABLE
A comprehensive VILT training package
Carolyn developed a complete virtual instructor-led training package designed to support engaging delivery and consistent messaging across commercial sales teams.
PowerPoint decks
Multimedia-rich presentations featuring videos, imagery, and infographics to simplify complex charging concepts.
Presenter notes
Detailed facilitator guidance outlining what to say, ask, and demonstrate throughout each session.
Built-in interactivity
Polls, brainstorming prompts, and breakout group activities designed to keep learners engaged and participating.
04 — RESULTS
Equipped teams to advocate for EV adoption
Tesla trainers successfully used the package to educate commercial team members across multiple sessions.
Sales teams reported that the training provided effective, repeatable language to help overcome customer hesitation around charging. The presentations were well received, increased confidence in handling objections, and strengthened the team's ability to advocate for EV adoption.
The result was a structured virtual learning experience that helped commercial sales teams communicate charging information more clearly and respond to customer concerns with greater confidence.
